The explosive demand for customization never ceases to amaze me. It was evidenced once again in these photos sent to me from a recent soccer tournament event held outside of San Diego, California. In case you had any doubt that heat printing is here to stay, or that it’s completely accepted and recognized as a high quality decoration method, take a look at what went on at the San Diego Soccerloco Surf Cup 2013.
Nike and Soccerloco are sponsors of the Surf soccer club and it appears they had a hand in creating this portable “make it your own” heat printing station outside the temporary Nike store at the tournament venue.
The temporary Nike store featuring Surf Cup wear that could be customized.
This was one of the logos offered.
The “make it your own” options were displayed and encouraged at many different points throughout the store.
Another heat transfer design that was available for application on any shirt.
Great signage reminded buyers that they could “make it your own.”
Here were just some of the options from which to choose in order to “make it your own.”
These were the available heat transfer designs available.
The line for personalization extended outside of the store and into the parking lot.
Transfer numbers are added to a pair of soccer shorts with a heat press.
Logos of the participating soccer clubs were available for heat printing on any garment. Some logos were printed flock, others were transfers.