Graphic courtesy of ASI, showing types of promotional products preferred by buyers.
Even if you aren’t a member of the Advertising Specialty Institute, you can still benefit from some of the fantastic information they gather on the promotional products industry. It’s always good to have facts about the marketplace and the ASI is a reliable source for good information. One recent article, “What Promo Product Buyers Want,” published on June 6th, 2016, had some great insight. I highly recommend reading the complete article.
Graphic courtesy of ASI showing the importance of price to promotional products buyers.
Graphic courtesy of ASI, showing percentage of buyers that prefer products made in the USA.