When you read my blog and I say the t-shirt industry is booming, I’m not just making this stuff up to make you feel better about your chosen profession. If you’re in the business of selling shirts and you feel that business could be better, maybe it’s time to find a new market niche within the industry. Niche markets for those of you that own a heat press can be found in so many different places. Everywhere Mary and I travel we see hard evidence of the strength of the t-shirt industry. For example, last weekend we had the opportunity to participate in the Coker Tire Challenge (@cokertireco) in Chattanooga, Tennessee. At every stop along the route, it was t-shirt heaven. Especially when we encountered the 150th anniversary of the Battle of Chickamauga, the second-bloodiest battle of the Civil War. Thousands attended the re-enactment and there were t-shirts supporting every cause. Add Civil War buffs to the list of market niches for custom t-shirts. We also stopped by a car show along the route. We’ve talked about this niche before, cars and t-shirts just seem to go together. It doesn’t matter if you’re in Wisconsin or Tennessee, it seems that even in non-urban areas there are more reasons for shirts than ever. In case you’re wondering, we didn’t do quite as well on this rally as we did in the Great Race 2013…our battery broke the first day, (my fault) the second day it rained pretty fiercely and water and brakes on old cars don’t mix well. Plus I made a navigation mistake of about 20 miles shortly after we crossed the starting line. We basically missed the first turn. So we decided to just enjoy the beautiful scenery and not worry about finishing the rally with a good time. There’s always next year! It was great seeing some of our fellow classic car enthusiasts and remembering it’s about the journey, not the destination.