While the Pittsburgh Steelers may have lost the big game, new GroupeSTAHL technology is helping them capture untapped merchandising revenue and giving online customers what they want–the ability to see what their customized jersey will look like BEFORE they purchase it! Their official website uses Cadworxlive.com technology to make it possible.
Most of our customers know CadWorxlive.com as the ground-breaking online graphics application we launched in 2009. At the heart of CadWorxlive.com is the CadX engine. This engine allows us to create interactive websites where customers can customize and view artwork, all online.
In our partnership with the Steelers, their website uses the CadX engine to allow customers to input their name and/or number and see what the garment will look like instantly. Once they have the design finished, customers hit preview to see the jersey, like I did with mine in this snapshot. Then you can either order the custom replica garment or choose to have an NFL authentic jersey sent directly to them.
We have found that the average customer needs to see what a customized garment will look like before they have the confidence to purchase it online. CadX makes that all possible. Look for this exciting technology to pop up with other teams, sports and businesses very soon.