When Rich Genrich of GroupeSTAHL told me he was going to do some market research on our CAD-CUT® Fashion-REFLECT™ Heat Transfer Material, I wasn’t really sure what he had in mind. It turns out he was doing some real “grassroots” market research, basically showing some of the kids he coaches in his spare time the different reflective colors that are available. According to Rich, when he first mentioned that you could print reflective numbers in different colors, none of the kids believed him. So to prove it, he printed up a shirt with a variety of different reflective colors and wore it to practice. Seeing is believing and the kids were surprised to learn that it is possible for colors other than silver to reflect. Their response to the product? They loved it and hope it makes it onto their new uniforms! If you’re looking for ways to take your uniforms to the next level this fall and winter, why not consider Fashion-REFLECT? It’s available in nine different colors, it stretches and rebounds, sticks to virtually all fabrics, it even reflects when it’s wet. In addition, you can sew over it and it is perfect for heat printing over seams. As an added bonus, you can also screen print on the heat transfer material. It’s RSL compliant ( a condition required by many large garment manufacturers
such as Nike) and EN471 certified, which is a European standard for high-visibility clothing that deals with High-Visibility Specifications. Although I have a feeling the kids only cared that it looks cool. Good luck to your team this season Rich.