I hope my friend Larry Ausman of Ship Shape Screen Printing LLC doesn’t mind me sharing his brilliant marketing idea. We recently contracted this man of many talents–entrepreneur, master metal worker and screen printer just to name a few–to make a new nose cone for one of our classic cars, the Hannibal. During the process, he tells me he read this blog and realized he could use a cutter and CAD-CUT materials to boost his screen printing business. Here’s what he does: A creative fellow by nature, when Larry spots a business that he believes could benefit from his services, he snaps a photo of their logo or takes it from a business card. Back in his shop, he works his magic with the logo and uses his cutter to create a custom shirt or cap for the business. With heat printed sample in hand, he revisits the potential client to show them what he can do. Needless to say, this brilliant marketing trick has been so successful that we were wondering when he would have time to finish our nose cone (he did a fantastic job)! In the meantime, congratulations on your growing custom printing business Larry. If you are a screen printer or embroiderer, you might want to consider purchasing a cutter for sample creation as well as low quantity jobs that don’t make sense using other methods.