Steve Stanford, Trademark Licensing Manager Global Sales & Marketing Support, talks about the diecast cars, hats, and a “tidal wave of T-shirts” at the General Motors Company Store. (Photo Brandy Baker, The Detroit News)
A look inside the GM Company Store at the RenCen in downtown Detroit. Look at all those t-shirt choices. Photo credit: Stephanie Hernandez McGavin
When General Motors realized that there was really no where for their car aficionados to go and buy a t-shirt that represents their favorite automobile brand, they took matters into their own hands. This state of the art “GM Company Store” located in the GM RenCen Headquarters presents car lovers with a huge choice of GM brand t-shirts and much more. We really like what they are doing and believe the modern display and enormous choice of designs, or “tidal wave of t-shirts” will appeal to buyers. This video gives you a quick tour.