The NHL Knows “How-To” Do Event Marketing

This "Line Up of Legends" transfer was quickly revised when Steve Yzerman agreed to participate last week. Another reason to choose heat transfers over screen printing. Imagine if all those garments had already been printed without Yzerman's name! This transfer by Transfer Express will be one of the choices offered to fans to add to their t-shirt or sweatshirt at the event.

This “Line Up of Legends” transfer was quickly revised when Steve Yzerman agreed to participate last week. Another reason to choose heat transfers over screen printing. Imagine if all those garments had already been printed without Yzerman’s name! This transfer by Transfer Express will be one of the choices offered to fans to add to their t-shirt or sweatshirt at the event.

If you live in or near the Detroit-Ann Arbor, Michigan area, put this NHL event on your calendar.  The NHL Winter Classic Festival starts off with the Alumni Showdown on Dec. 31, 2013.  This game features alumni from the Red Wings and Maple Leafs, at Comerica Park, one day before the Bridgestone NHL Winter Classic between the same two teams takes place in Ann Arbor. Breaking news last week was that legendary Red Wings captain Steve Yzerman has joined the line-up for the Alumni Showdown. Even for normal people this is a big deal, but for NHL hockey fans, it is a really huge deal.  One more reason everyone at Stahls’  is looking forward to the Alumni event is because our team members will be working the merchandising venues, heat printing on t-shirts and sweatshirts inside Comerica’s Parks D Shop and outside in the Coke Zero Fan Zone at the Molson Canadian Hockey House. ( Coke Zero Fan Zone is in parking lots 1 & 2 outside Comerica Park, and open from December 27-31, 2013).

After purchasing a garment, fans will have several choices to have heat printed on while they wait, on both the back and front of the shirts. For the back of the shirt, fans can choose from Alumni Red Wings in CAD-CUT Glitter Flake or Thermo-FILM names and numbers or a screen printed transfer (printed by our very own Transfer Express) featuring the Alumni Red Wings Line Up of Legends roster. NHL event organizers plan to welcome thousands of hockey fans per day.

There will be live music, interactive hockey games, Red Wings Alumni autograph and Q&A sessions, a unique synthetic ice skating rink, pick-up hockey, outdoor fire pits, special food and beverage options and much more. If you want to see event marketing done big and done right, don’t miss this exciting event. Even if you’re not a big hockey fan, you might become one! And say hello to our team members behind the Hotronix heat presses. It will probably be one of the warmer areas at the outdoor venue.

 

Sharing is caring!

Leave a Reply

Your email address will not be published.