The State Pride Marketing Niche

A friend sent me this photo, taken in a store window in the town of Pentwater, Michigan. I've also seen it on t-shirts. It's a good one.

A friend sent me this photo, taken in a store window in the town of Pentwater, Michigan. I’ve also seen it on t-shirts. It’s a good one.

Let’s face it, no matter what kind of cold winters we have to endure or the economic situation in some of our cities, we’re proud to have GroupeSTAHL world headquarters located in the beautiful state of Michigan. This summer, I’ve been seeing a lot of “proud to be a Michigander” prints and other “state pride” t-shirt sayings. #puremichigan is also a popular hashtag on social media. Maybe your state is great year round–Michigan is also pretty great in the fall. What signs of state pride have you been seeing on t-shirts or signs or marketing campaigns this summer? If you can’t recall one, maybe that’s a marketing niche you could work on filling. Transfer Express has clip art of all the states, so all you need to do is think of an original saying, pick a template and order your “State Pride” custom transfers.

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