One of the looks that got a great response at the recent D3 event was distressed. It seems people can’t get enough of old looking t-shirts. I remember when you had to wait YEARS and go through many washings and it was only the most beloved, most worn shirts that got to look like this. But today you can fake people out into thinking that a shirt is well-loved and well-worn even if it is brand new, thanks to what is commonly known as “distressed.” It’s easy with heat printing. Far from being distressing to retailers, this looks sells. Click here for distressed lettering looks. Click here for more info on distressed custom transfer looks.