As part of my series, How to Sell More Shirts in 23 Days, day 10 advises, “Increase Your Exposure”. You should always be thinking of new, innovative and fun ways to get your t-shirt business noticed. This past weekend, Envsion Tees store owner Tom Rauen of Dubuque, Iowa, did something to increase his exposure, mainly breaking the Guiness Book of World Records for wearing the most t-shirts. Congratulations on becoming the new world record holder, raising $5,000 for charity and increasing his store’s exposure. He put quite a bit of effort into this multi-media and social networking campaign. Good luck with your business!