Customization stations featuring the Stahls’ Hotronix Fusion Heat Presses helped the NBA and Rank and Rally retails stores in Chicago acheive the highest retail sales on record during the recently held NBA All-Star event . According to an article published in Front Office Sports on Feb. 19, 2020, All-Star event weekend sales reached “well into seven figures.” According to the article, “The 2020 NBA All-Star Weekend in Chicago had record merchandise sales, including the best-ever in-arena sales for the event, breaking the record previously set in 2010 in Dallas.” Rank and Rally has multiple locations serving the United Center (where the Chicago Bulls and Chicago Blackhawks play). There were six Hotronix Fusions in action at the stores, and they were busy creating custom jerseys for customers using the following Stahls’ stock and custom products:
- Pre-Spaced Name and Number Kits in sublimated Perma TWILL
- Pre-cut or die-cut letters and numbers for on-demand customer personalization
- Custom Sublimated Perma-TWILL appliques that customers could choose during the customization process
All the customization was done on demand, which means customers could leave the arena with their new custom shirt. Congratulations to Rank and Rally and the NBA on a record breaking sales weekend! Thanks to everyone at Stahls’ and Stahls’ Decorating Fulfillment Center that helped support this effort.