How To Price Heat Printing

At the recent Fort Worth ISS Show, Stahls’ ID Direct reported one of the fastest sell outs of all the equipment in the booth that they had ever experienced for this show. We normally do sell all the heat presses we bring to trade shows, but usually not on the first day. Heat printing is more accepted as a garment decoration method than it ever has been, especially with all the different types of new adhesives and materials available, as well the increased popularity of performance textiles. Heat printing remains one of the most cost effective and profitable methods of customization for so many different needs. One of the most frequently asked questions we hear at tradeshows isn’t how to print something but rather “what should I charge?” There are many different approaches to pricing. I’ve posted a copy of an online webinar that goes over many basics and also gets into particulars on how to charge for different heat printing methods. If you have any specific pricing questions, please let me know and I would be more than happy to give you my opinion.

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