It’s day two of my 23-day blog series on How to Sell More T-shirts in 23 days. Yesterday I talked about finding your niche. Today I want to talk about the importance of confidence in what you are selling. As the saying goes, knowledge is power and the more knowledgeable you are about heat printing, the easier it will be for you to sell heat printing services to your customers.
Become An Expert: This is easier said than done, especially if you are just getting started in the business of custom printing t-shirts. But no matter what you sell, cars or t-shirts, strong product knowledge can help you win more sales. If you know your product’s features and benefits, you can better overcome objections and fit your product to the prospect’s needs. As a heat print specialist, you should know that there is a heat printing product available for decorating just about any type of item. Whether the logo is one color or a complicated full color design, there is a heat print graphic that will work on the t-shirt, nylon jacket, canvas bag, polypropelene bag, cap or whatever it is your cusotmer is looking for. There are also heat transfer films (CAD-CUT® materials) that will stretch enough to be used on swim suits, leotards, and performance wear. What’s my point? Understand your options, know what’s out there and be able to assure your customer that you are the expert they need to get the job done the way they want it. Want to learn more? We’ve just updated the Stahls’ ID Direct (that means you are buying DIRECT from the manufacturer) website with more how-to videos, and how-to information, like this handy heat printing materials chart. This chart gives you the product knowledge you need to talk like an expert. Need more information? Click here for a material comparison chart.