In Richard’s Words

Richard Cenami

Richard Cenami


While I may not get much feedback on this blog (hint hint), colleagues often pass along stories to me about personalization specialists they know. I found one such story in my inbox the other day, along with a great picture (and like I said yesterday, a picture is worth a thousand words), so I thought I would share it with you. I mean, I can tell you all day long about how heat printing can help you expand your existing decorating services (like embroidery or screen printing) and make more money, but this message probably has more value when it comes from the mouth of someone who has done just that. So allow me to share the story and words of  Richard Cenami, owner, Stitch & Print Logowear, who decided to buy digital cutters along with a new embroidery machine when he started up his business.

Planning on catering to the area high schools, Cenami first purchased a Roland VersaCAMM and soon after also purchased a Roland GX-24. The VersaCAMM is used to create full-color transfers that he uses to decorate team bags for just about every sport played in high school. Typically the design is the school logo and name that is applied to the top flap on the bag. Cenami says that what he loves most about his cutters was the short learning curve. In his own words: “We’ve had no trouble because they are easy to use and material is easy to put on.”   He’s also found his vinyl cutter to be invaluable when doing spirit wear. He embroiders the school mascot and name on the front of a sweat shirt and then personalizes each one with the player’s name and number on the back. He creates personalized spirit wear shirts for basketball, football, volleyball, track, and other numerous sports and says the average order per team is around 20 shirts. In his words again:“The cutters make us more of a one-stop shop so we can get and keep the business,” say Cenami.  “We needed the VersaCAMM to do small T-shirts orders of between 12 and 20 pieces that screen printers don’t want to do.”

I couldn’t have said it better myself. Thanks for the feedback Richard. If anyone has a story they’d like to share, I’d be more than happy to feature you here in my blog.



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