You’ve heard this saying before, usually in reference to buying a piece of real estate. This time, GroupeSTAHL Sales Alliance representative Mark Schwarb down in Florida uses it in reference to heat printing. Here’s a tip he passed along to heat press owners that you might find helpful when trying to sell “real estate” on custom printed items:
From Mark Schwarb
Location, Location, Location – By this I mean all the extra decorating locations heat print specialists can offer over other methods. For example I own a bag from Sanmar that could be decorated in about 3 locations with screening or embroidery versus at LEAST twelve spots with heat printing. Here’s a photo of a backpack that I made for my daughter, the shoulder strap always gets noticed.