Except for some colleges and universities that don’t start until late September, I’m pretty sure mostly everyone is back to school by now. It’s a time of adjustment for everyone, and it’s a time when parents worry more about their kid’s safety. Worry is good for your business. Why? Because who doesn’t want to give their child that extra bit of security that an inexpensive reflective strip can add to any jacket, backpack or sweatshirt? You can offer this as a free promotional idea, (FREE Reflective Strip on Any Purchased Item) or just charge a nominal fee for the service. It helps promote safety and positions you as someone who cares about the safety of people in your community. And with days getting shorter, it’s also a great idea for bikers, joggers, dog walkers or anyone who is out and about at dawn or dusk. You see more and more high end performance wear and athletic garments with small reflective logos on them. Now you can create the same looks with your heat press. Stahls’ has several different types of reflective materials available, including 3M™ Scotchlite™ Reflective material. You can order custom cut logos in this high quality, safety-rated material. We also have less expensive types of reflective materials available. And we have them in different colors. If you want to learn more about using reflective materials to decorate apparel and backpacks, Great Garment Graphics is holding a webinart next week, “Can You See Me Now?” which covers printing for the back to school market. It’s free, all you have to do is sign up and have access to a co mputer to learn how to heat apply reflectives using CAD-CUT® materials. Even if you don’t own a vinyl cutter, the webinar will also cover how to order custom cut reflective logos. It’s easier than you think. You’ll also pick up a lot of great marketing tips for selling to schools.