Did you know that you can make it easier for your customers to buy from you by showing them samples? In fact, it’s your job to make it as easy as possible for your customers to place an order. Here are a few things you can do to show your stuff:
1) Display your best work on your walls or create a rack of printed samples of work you have done for other customers. You can put a sign on the rack that says “NOT FOR SALE” and this will draw people to it. When someone sees a shirt they like from the local pizza place, they know you can make a shirt that will represent their business. Showing samples of your work accomplishes two things—it shows your quality work and it says that you do business with a lot of people. Stahls’ offers many different sample kits, for digital transfers, numbers and letters and applique that provide you with everything you need to create great looking samples. Transfer Express also has sample kits for custom transfers. In fact, Transfer Express will send you free samples upon request. Just ask!
2) Have your employees wear printed shirts. If you don’t have employees, YOU should be the one wearing printed shirts. I am always shocked at how many folks with shirt printing businesses don’t even have a shirt with their own business name on it. As an alternative to plain uniform type shirts with a name on the pocket, allow them to get creative and create their own shirts to wear. Let them customize popular stock transfers with lettering, or cut custom designs. Encourage them to take current events themes and trends into consideration.
3) Make a photo album--yes this will require printing those photos you have on your phone. But there are many services available to have this done inexpensively. Stick them in an album, put it on the counter. Customers enjoy being able to point to a garment and say, “I’ll take that, but in a different color.” This way they feel creative, even if they needed a little help. This is an especially great idea if you can’t afford to keep samples of actual shirts you have printed on hand. Just take a photo! It’s also helpful for you to remember the jobs you have done and what the customer wants when they call in and re-order. They assume you will know.
4) Buy 1 5XL t-shirt in the brightest color and print custom logos all over it. The size of the shirt will grab people’s attention and you can fit a lot of designs on it to tell a story of what you have to offer.
5) Or print up some mini-t-shirts to show examples of GlitterFlake, Reflective and other specialty heat printing options that set your business apart. It’s not easy to screen print reflective and you might be the only person in town who offers this service. We’ve found at trade shows that folks are truly drawn to these mini-t-shirts. If you’re really creative and don’t mind spending the money, you can also use them as business cards for special customers.