When Your Creativity Turns Into a Business

Jamie Ellenberger shared her photo styling effort on Stahls’ Facebook page requesting feedback on how to improve. It looks pretty good to me. Good luck with sales! (Jamie we couldn’t find a link to your sales page)

Are you selling custom shirts on Etsy? At Stahls’ and Stahls’ Transfer Express we have seen an explosion in the number of our customers who are selling custom shirts on platforms such as Etsy, Shopify, Amazon Handmade, Artfire or other marketplaces that specialize in helping people sell their custom made wares. While many of these businesses used to be commonly known as part of the craft and hobby industry, today many prefer to be recognized as “creators” or simply entrepreneurs. We understand. Selling custom shirts is more than just a craft or hobby for some–it can be big business.

According the Association for Creative Industries, (host of Creativation, the country’s largest show for creators), creators operate in a $36 billion plus industry. Of course this includes items other than custom apparel, but apparel is a huge part of the equation. We know that there hundreds of thousands of Cricut and Silhouette tabletop cutter owners that do wonders with CAD-CUT heat transfer vinyls–especially CAD-CUT GlitterFlake and CAD-CUT Premium Plus and Fashion Film, creating custom pieces in quantities as low as one piece and selling online. Many own heat presses, many simply use a household iron. It depends on the size and the scope of your business. Some businesses that start out selling onesies and twosies eventually grow into a situation where they purchase a larger cutter, a more reliable heat press, or get started with custom transfers. In fact, custom transfers are usually the first solution when a creator comes up with a best-selling design and they need to increase production speed. Both Stahls’ and Transfer Express have Getting Started videos and educational information to help anyone build or expand a custom apparel business. We offer support on marketing, pricing and much more. We also have the industry’s most popular online artwork creation platform, Cadworxlive.com that tens of thousands of users around the world use each day to create custom artwork for garment decoration. It’s absolutely free and it’s a great way to help you create art you need for cutter, DTG and even screen printing. So no matter what level your business is currently at, whether you’re selling five shirts per week or 100 per month, Stahls’ and Transfer Express are here to help you grow as you go. Please don’t hesitate to reach out to us for free advice or solutions to a current decorating challenge you may have. We are here for you.

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