Niche Marketing At Its Finest

Joan embellishes highly detailed images of carousel horses with crystals. Just beautiful.

Bling’s the Thing ® these days and I’ve talked about the benefits of niche marketingin the past. Joan Haughawout has found a real niche in creating and selling jeweled tees featuring beautiful carousel horses. These shirts are real works of art and are sought after by collectors and lovers of carousel horses. I thought I would share them with you because they might inspire you to find a niche market that you can develop with a similar passion.  Here is Joan’s information: JOAN’S JEWELED TEES Joan Haughawout P.O. Box 282 Bloomdale, OH 44817 (419) 454-3671 e-mail:

Once you find a niche you love, let your passion for excellence help you create shirts for which people will pay top dollar.

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  1. nancy klemp says:

    I have been ordering these t-shirts by Joan for several years for the C.W. Parker Carousel Museum Gift Shop in Leavenworth, KS. They are loved by all the ladies who purchase them. I have never had a complaint about the jewels coming off or the shirts shrinking. The shirts in all colors are one of our best selling items. We have the 3 horse design and also the 1 horse but the 3 horse is most popular.

  2. Ted says:

    Thank you for reading. The C.W. Parker Carousel Museum sounds like an interesting place to visit.

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